A high-trust, high-performance collaboration
From the outset, this project was shaped by a shared ambition.
Timely and JOURNEY meant bringing together two teams of serious strategic, creative, and technology thinkers. At the heart of the collaboration was JOURNEY’s Solve & Evolve™ methodology, a proven approach that balances strategy and innovation with technical feasibility. This framework helped make the right decisions early, creating space for bold ideas and confident execution.
Integral to the design, especially of the CMS, was a high degree of flexibility. The purpose was to enable high levels of control and customisation, as Timely has a high level of design maturity and in-house power.
Together, the teams undertook a comprehensive transformation of the site, encompassing content, design, architecture, and development.
Every aspect of the new experience was designed to work harder for Timely’s audiences. Navigation was rebuilt from the ground up to reduce friction, utilising the Jobs To Be Done (JTBD) methodology. Content was rewritten to speak to specific segments with warmth and clarity. The visual identity was refined to reflect the confidence of a brand growing fast and globally.
Building personalisation into the customer journey
One of the most critical upgrades was introducing personalised entry points, and it’s clear users expect no less. According to BCG, around 80% of consumers are comfortable with personalised experiences, and a growing majority expect them as standard. That macro insight was echoed in our user testing, where Timely customers consistently expressed a desire for experiences tailored to their individual needs, goals, and pain points.
This feedback became a design imperative. Timely’s new interactive journey allows visitors to self-identify and navigate to the most relevant content and solutions, helping them feel recognised from the first click.
This shift has delivered impressive results:
The personalisation journey is converting at 19.3%, second only to the registration page
Homepage engagement has significantly improved, with 50% of users now reaching the second content block (up from 18%)
Visitors who engage with the personalisation block and reach the pricing page convert at a strong 17.5%
These outcomes result from a strong focus on helping customers feel seen and understood from their first interaction.
A reflection of the product, the people and the future
Timely’s website now feels even more considered and user-focused, a digital experience that matches the ambition of Timely’s clients. It is faster, more precise, and more effective at connecting customers with their needs.
For the Timely team, this wasn’t just a redesign. It was another chance to lead by example and create something that set a new benchmark in their category.
A high-trust, high-performance collaboration
From the outset, this project was shaped by a shared ambition.
Timely and JOURNEY meant bringing together two teams of serious strategic, creative, and technology thinkers. At the heart of the collaboration was JOURNEY’s Solve & Evolve™ methodology, a proven approach that balances strategy and innovation with technical feasibility. This framework helped make the right decisions early, creating space for bold ideas and confident execution.
Integral to the design, especially of the CMS, was a high degree of flexibility. The purpose was to enable high levels of control and customisation, as Timely has a high level of design maturity and in-house power.
Together, the teams undertook a comprehensive transformation of the site, encompassing content, design, architecture, and development.
Every aspect of the new experience was designed to work harder for Timely’s audiences. Navigation was rebuilt from the ground up to reduce friction, utilising the Jobs To Be Done (JTBD) methodology. Content was rewritten to speak to specific segments with warmth and clarity. The visual identity was refined to reflect the confidence of a brand growing fast and globally.
Building personalisation into the customer journey
One of the most critical upgrades was introducing personalised entry points, and it’s clear users expect no less. According to BCG, around 80% of consumers are comfortable with personalised experiences, and a growing majority expect them as standard. That macro insight was echoed in our user testing, where Timely customers consistently expressed a desire for experiences tailored to their individual needs, goals, and pain points.
This feedback became a design imperative. Timely’s new interactive journey allows visitors to self-identify and navigate to the most relevant content and solutions, helping them feel recognised from the first click.
This shift has delivered impressive results:
The personalisation journey is converting at 19.3%, second only to the registration page
Homepage engagement has significantly improved, with 50% of users now reaching the second content block (up from 18%)
Visitors who engage with the personalisation block and reach the pricing page convert at a strong 17.5%
These outcomes result from a strong focus on helping customers feel seen and understood from their first interaction.
A reflection of the product, the people and the future
Timely’s website now feels even more considered and user-focused, a digital experience that matches the ambition of Timely’s clients. It is faster, more precise, and more effective at connecting customers with their needs.
For the Timely team, this wasn’t just a redesign. It was another chance to lead by example and create something that set a new benchmark in their category.
A high-trust, high-performance collaboration
From the outset, this project was shaped by a shared ambition.
Timely and JOURNEY meant bringing together two teams of serious strategic, creative, and technology thinkers. At the heart of the collaboration was JOURNEY’s Solve & Evolve™ methodology, a proven approach that balances strategy and innovation with technical feasibility. This framework helped make the right decisions early, creating space for bold ideas and confident execution.
Integral to the design, especially of the CMS, was a high degree of flexibility. The purpose was to enable high levels of control and customisation, as Timely has a high level of design maturity and in-house power.
Together, the teams undertook a comprehensive transformation of the site, encompassing content, design, architecture, and development.
Every aspect of the new experience was designed to work harder for Timely’s audiences. Navigation was rebuilt from the ground up to reduce friction, utilising the Jobs To Be Done (JTBD) methodology. Content was rewritten to speak to specific segments with warmth and clarity. The visual identity was refined to reflect the confidence of a brand growing fast and globally.
Building personalisation into the customer journey
One of the most critical upgrades was introducing personalised entry points, and it’s clear users expect no less. According to BCG, around 80% of consumers are comfortable with personalised experiences, and a growing majority expect them as standard. That macro insight was echoed in our user testing, where Timely customers consistently expressed a desire for experiences tailored to their individual needs, goals, and pain points.
This feedback became a design imperative. Timely’s new interactive journey allows visitors to self-identify and navigate to the most relevant content and solutions, helping them feel recognised from the first click.
This shift has delivered impressive results:
The personalisation journey is converting at 19.3%, second only to the registration page
Homepage engagement has significantly improved, with 50% of users now reaching the second content block (up from 18%)
Visitors who engage with the personalisation block and reach the pricing page convert at a strong 17.5%
These outcomes result from a strong focus on helping customers feel seen and understood from their first interaction.
A reflection of the product, the people and the future
Timely’s website now feels even more considered and user-focused, a digital experience that matches the ambition of Timely’s clients. It is faster, more precise, and more effective at connecting customers with their needs.
For the Timely team, this wasn’t just a redesign. It was another chance to lead by example and create something that set a new benchmark in their category.
