From strategic ambition to practical traction.

Customers frequently come to us with a good understanding of their problems: they live them. What is more common is that they’re after help with internal alignment around a shared vision, the necessary roadmap to get there, and strong, feasible, implementable ideation. 

Solve & Evolve™ is the culmination and codification of years of work. Like any great process, it’s always in a state of perpetual improvement, but its foundations and basic tenets remain the same. It’s relentlessly successful, producing the same excellent results, no matter the industry, nature of challenge or solution, or strategic context. 

Big ambition meets practical execution. 

At JOURNEY, we don’t do theatre. We do traction. 

Evolve is the strategic view. It’s your 3–5 year destination. It’s a vision for where you want your organisation to be across customer experience, technology, operations and culture. It gives your teams a common purpose. It’s your true North Star.

Solve is how you get there. It’s practical, focused, and relentless. Solve is about removing blockers, solving real problems, and building momentum step by step. 

This approach has powered transformations like MedAire360, where we helped reimagine an inflight medical care experience for 200+ airlines. We didn’t just design a shiny new interface. We collaborated across medical, aviation, and digital teams to deliver a system that can operate under pressure without the internet, at 40,000 feet. 

Subtracting can be as powerful as adding. 

A great strategy isn’t just about what you add. It’s about what you remove.

At Schneider Electric, Solve & Evolve™ helped tackle a wicked industry problem: how to make one of the most feature-rich, highly customised quoting tools on the market as easy to use as an e-commerce site. Together, stripped away complexity and restructured the UX, and, over time, we’ve integrated a suite of new user-friendly, impactful features. FlexSelect is now a multi-international design award-winning platform with higher repeat usage and faster quoting. 

Feasible ideas that work.  

We don’t generate ideas that stay in the sky. We generate grounded ones.

One of the reasons Solve & Evolve™ works is that the ideas are real. We bring strategists, designers, and technologists alongside your internal talent to pressure test feasibility. Speed without grounding can derail strategy, especially when emerging technology (like AI) is involved.

That balance between ambition and execution was critical in our work with NZFP, where we helped launch Lemmi, a digital-first wealth platform for a new generation of investors. Solve & Evolve™ uncovered a key friction point: onboarding. We reimagined it with a quiz-like profile builder that simplified complexity without sacrificing compliance. Lemmi is a fully integrated platform that makes investing feel intuitive, not intimidating .

Elevating the customer experience 

Whether it’s the frontline team using a tool, a recently enriched Gen-Xer trying to understand a portfolio, or a pilot seeking help mid-flight, our job is to improve their experience. Solve & Evolve™ puts customer needs at the centre of every decision, every sprint, and every simplification. Because when you elevate experience, you unlock efficiency. 

I’m interested. What’s involved?

Solve & Evolve™ can take many forms, depending on what you need and how fast you need it. JOURNEY has a workshop suite for specialist applications (e.g., our CX Accelerator) or our Solve & Evolve™ Summit, a holistic business vision, strategy, and roadmap. 

A half-day or one-day workshop is the catalyst for most organisations: a focused, high-impact session that aligns cross-functional leaders around a shared vision and generates technically feasible, customer-focused ideas. These sessions produce real outputs: a top-level plan, priority journeys, visualised concepts, and clear CX principles to guide what comes next.

The first step is usually a discovery call. If you want to connect your ambition with traction, get in touch.