We have an ‘anything is possible’ attitude and began by reimagining the virtual congress experience to help UCB break new ground. Through a series of surveys and diagnostic questions we started defining and shaping the themes and topics that would benefit Healthcare Professionals (HCPs) the most. Partnering closely with UCB and its agencies we designed an experience that encouraged HCP participation, networking and conversations. Interface was developed to host live presentations, videos and podcasts, and users were able to easily engage with and share content through polls and social functions. By creating an interactive and content rich platform for HCPs, we ensured UCB would stand out from the crowd before, during and after the congress.