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Case study mode
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Homeowners traditionally have zero say in what electrical gear gets specified for their home or renovation. Electricians, architects, and interior designers make those decisions on their behalf. Schneider Electric wanted to change that dynamic and influence consumers to specifically request SE products.
01 The Problem/Challenge
Think about it: you're building or renovating your dream home, but you have no control over something as basic as your light switches. The electrician, specifier, architect, or interior designer chooses the electrical gear, and homeowners just accept whatever gets installed.
This created a problem for Schneider Electric. Even if they had superior products, they were competing at the trade level rather than connecting with the people who actually lived in the homes. How do you influence new customers to fight for your product when they don't even know they have a choice?
The challenge was reaching consumers in a market traditionally dominated by trade relationships, and giving them both awareness and agency in electrical product selection.
02 How We Approached It
We started with workshops and ideation sessions to understand the consumer journey around home building and renovation. We mapped out how homeowners actually discover, research, and make decisions about electrical products \- or more accurately, how they currently don't get to make those decisions.
Through customer research and validation, we identified the key moments where homeowners could influence product selection. We then prototyped and user-tested a tool that would empower consumers with both knowledge and confidence to request specific products.
The approach was about creating a consumer-facing experience that would ultimately drive demand through the existing trade channels.
03 What Made It Special/Different
The "Find Your Style" tool didn't just showcase products \- it educated homeowners about electrical choices they didn't know they could make. By connecting electrical functionality with aesthetic preferences, we made technical product selection feel accessible and personal.
The innovation was in bridging the gap between consumer preferences and trade specifications. We created a tool that gave homeowners the language and confidence to have meaningful conversations with their electricians and designers about electrical product choices.
04 The Reality
We created a consumer engagement tool that delivered market-leading conversion rates whilst providing valuable insights for future product development and marketing strategy.
42,000 total users engaged with the style selection tool
30% conversion rate: significantly above industry benchmarks for similar tools
Product samples sold out due to increased consumer demand
The successful blueprint was recognised globally and rolled out across New Zealand, Australia, and the UK, proving that consumer education could drive trade demand in traditionally B2B markets.
[Client]
Schneider Electric
[sector]
Technology
[team]
