Designing for Neurodiversity

Why "Built In, Not Added On" Is the Future of UX

For years, accessibility was something teams thought about at the end of a project - a checklist to satisfy before launch, not a lens for the design process itself. That's changing. Product teams are increasingly considering ADHD, autism, and dyslexia from the earliest stages of design, rather than retrofitting features once a product is already built.

From Compliance Checkbox to Core Design Principle

Accessibility is no longer treated as an afterthought or a simple compliance requirement according to design leader Arin Bhowmick, writing for Forbes. The shift matters because cognitive accessibility designing for how different brains process information, attention, and sensory input has historically lagged behind physical accessibility features like screen-reader support or color contrast.

Designing for cognitive differences from the outset tends to produce better products for everyone who uses them, not just the smaller group the feature was originally intended for. This is sometimes called the "curb-cut effect," named after the sidewalk ramps originally built for wheelchair users that turned out to help parents with strollers, travelers with rolling luggage, and delivery workers alike. Cognitive accessibility features tend to work the same way.

The Motion Toggle: A Small Change With an Outsized Impact

One of the clearest examples is the motion-sensitivity toggle - a simple switch that lets users turn off animations, auto-play, and parallax scrolling effects. As Bhowmick puts it, “these toggles help people with ADHD stay focused, and they also help anyone who simply gets dizzy or distracted from on-screen movement.”

That's the core insight driving this design shift: a feature built for someone with ADHD, an autistic user who finds unpredictable motion overwhelming, or someone with dyslexia who needs different text spacing doesn't only serve people with a formal diagnosis. It serves anyone who's tired, distracted, using a device in a noisy environment, or simply prefers a calmer interface.

What This Looks Like in Practice

Teams building neuroinclusive products are experimenting with a handful of recurring patterns:

  • Motion controls - toggles to reduce or eliminate animations, transitions, and auto-playing content

  • Flexible reading modes - adjustable font choices, letter spacing, and line height to support dyslexic readers

  • Reduced sensory load - options to simplify layouts, mute notification sounds, or hide non-essential visual clutter

  • Predictable structure - consistent navigation and clear, literal language that doesn't rely on idiom or ambiguity, which benefits autistic users and reduces cognitive load for everyone

  • Attention-friendly pacing - breaking long tasks into smaller steps and minimizing unnecessary interruptions, useful for users with ADHD as well as anyone working in a distracting environment

None of these are exotic or expensive to build. That's part of the point - small, deliberate design choices can meaningfully change who is able to comfortably use a product.

Why This Is Gaining Momentum Now

Two forces are pushing neuroinclusive design into the mainstream. First, there's growing recognition that accessible design isn't just an ethical obligation - it can be a genuine competitive advantage and driver of return on investment as more products compete on how well they actually work for a broad range of users. Second, awareness of neurodivergence itself has grown substantially in recent years, and users are more willing to ask for - and expect - products that accommodate different ways of thinking and processing information.

The most effective version of this shift doesn't segregate "accessible mode" from the "real" product. It treats cognitive accessibility as a baseline design constraint, the same way responsive layouts or fast load times became baseline expectations over the past decade.

The Bigger Takeaway

The lesson here goes beyond neurodiversity specifically. Products built with a wider range of minds and bodies in mind from day one tend to be more resilient, more usable under stress, and more welcoming by default. A toggle to turn off animations costs little to build - but it can be the difference between someone using a product comfortably and someone abandoning it altogether.

As design teams head into 2026, the products that stand out won't be the ones with the flashiest features. They'll be the ones that quietly work better for more people, because accessibility was part of the plan from the first sketch - not a patch applied at the end.

Dane Tatana

Chief Executive Officer (Ngāti Raukawa, Ngāti Toa Rangatira)

Elevating the customer experience is Journey’s purpose. And nobody embodies that more than our managing director, Dane. A designer and CX strategist, Dane has worked with some of the most customer-obsessed brands in the world, throughout Europe, Middle East, North America and Australasia.

[AKL]

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Hobsonville Point

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[AKL]

Nº 1 Boundary Road



Hobsonville Point

Auckland 0618

[LDN]

Nº 207 Old Street



London



EC1V 9NR

Brave Navigators for Bold Journeys.

[AKL]

Nº 1 Boundary Road



Hobsonville Point

Auckland 0618

[LDN]

Nº 207 Old Street



London



EC1V 9NR

Brave Navigators for Bold Journeys.