FlexSelect - Cutting-edge digital configuration for electricians
FlexSelect - Cutting-edge digital configuration for electricians
FlexSelect - Cutting-edge digital configuration for electricians

Clipsal, part of Schneider Electric, is one of Australia’s leading electrical safety and energy solutions companies. It combines more than 25 years of local know-how with global expertise to create innovative design products.   









Our Roles

Solution design

UX design


The Challenge

To redesign FlexSelect — a digital platform that enables customers to configure, quote and order custom circuit boards — into the easiest to use tool on the market, without losing any of its features or functionality.

Our Approach

FlexSelect was an existing product mainly used by electricians and switchboard manufacturers but the interface was looking extremely complicated, outdated and unintuitive due to lots of different features being added over time. Knowledge is power so we started conducting in-depth interviews with users to understand what they needed from the platform and how they thought it could perform better. By creating a simple and intuitive interface users can quickly and easily design, label and drag-and-drop components into individual projects. By creating a wholesaler and a retailer view within the app users can generate personalised profit margins or request a quote for their customised circuit board configuration. Once the board and pricing are confirmed, users can order it directly from the platform.

The Outcome

An engaging and elegant new app for customers to efficiently plan, configure and quote Schneider Electric distribution boards from anywhere, at any time. Clipsal saw an increase in repeat users and sales from FlexSelect. Wholesalers and contractors also have new opportunities to grow their business quickly in a very competitive industry.

Tim Pratt

General Manager – Marketing, Power Products and Solutions

Our customers are at the core of everything we do, which is why we wanted to make their experiences on FlexSelect richer and easier. With the support of our digital partners like Journey, we can deliver best-of-breed solutions for our customers.”