FlexSelect was an existing product mainly used by electricians and switchboard manufacturers but the interface was looking extremely complicated, outdated and unintuitive due to lots of different features being added over time. Knowledge is power so we started conducting in-depth interviews with users to understand what they needed from the platform and how they thought it could perform better. By creating a simple and intuitive interface users can quickly and easily design, label and drag-and-drop components into individual projects. By creating a wholesaler and a retailer view within the app users can generate personalised profit margins or request a quote for their customised circuit board configuration. Once the board and pricing are confirmed, users can order it directly from the platform.