Capturing customer imagination & insights through product experiences.
Schneider Electric is a multinational company providing energy and automation solutions for homes, buildings, data centres, infrastructure and industries.
PDL wanted to launch their new design-led “Iconic” product range, a series of stylish light switches and matching plug sockets for the home. As with all new product launches, PDL needed to create awareness and engagement in their target demographic: people looking to renovate their existing home or build a new one.
The primary challenge was enabling customers to see beyond the more established, lower price ‘600 Series’ range and understand the choice and possibilities that the Iconic range presented.
Year
2020
Office
Auckland
Industry
Logistics
Product
Webapp
The Challenge
Drive awareness and sales of Schneider's new high-end Iconic light switch range and gain insights into customer preferences.
Our Approach
To drive awareness and engagement, we created an immersive web experience enabling homeowners to visualize Iconic products in their spaces. Users can view different styles like classic or industrial and see products in various rooms. Iterative prototyping optimized the experience based on user feedback. Working closely with Schneider's team, we built an intuitive, interactive tool empowering customers to find the perfect light switch style for their home. Seamless integration with electricians and distributors enabled convenient quotes and purchasing. The tool captured valuable insights into customer preferences to inform Schneider's future product development and marketing efforts. Our collaboration combined imagination, analytics, and accessibility into one sleek platform unlocking Iconic's potential.
The Outcome
The "Find Your Style" tool drove strong conversion rates while providing valuable insights to inform future product development and marketing. A successful blueprint for Schneider globally.
Total users
Product samples distributes
Conversion rate
