Leveraging Jaguar’s sponsorship of the ASB Classic.
Ace Pace App
Building the Jaguar database through gamification at New Zealands biggest summer sporting event.
To build engagement with tennis fans and drive enquiries to Jaguars new range of SUVs including the all-new electric iPace.
3,000 targeted app downloads over two weeks with extensive media coverage (and Venus Williams playing the app for good measure).
ASB TENNIS CLASSIC
The 2019 Auckland Open was a joint ATP and WTA tennis tournament, played in the centre of Auckland over two weeks. The Tournament attracts top players including Venus Williams and is widely respected. Over 7,000 people attended the 2019 games a record year.
A new sponsorship property for Jaguar, the ASB Classic represents a clear focus on the tennis community across New Zealand and a fresh approach for the brand that reflects the exciting range of vehicles coming into the market.
A New Zealand first for fan engagement through gamification.
Journey and Jaguar worked together to define a fan engagement platform that would entertain fans, capture data and drive media coverage in the build up to the competition and throughout the tournament.
We achieved 3,000 downloads and an extensive range of media coverage, providing real value to the audience and some fantastic prizes.
ABS Classic Attendees
Jaguar Ace-Pace App Downloads
Venus Williams on the leaderboard