Attitude is the world’s leading producer of documentaries and video content about people living with disabilities and chronic health. For over 15 years, their work has shaped attitudes and changed lives by providing a platform for real people to share stories of courage and strength.
Year
2020
Office
Auckland
Industry
Accessibility
Product
Website
Our Roles
The Challenge
To build a fully-accessible digital platform that showcases a library of inspirational documentaries and increases viewers worldwide.
Our Approach
The first step was understanding and reviewing all of the options around video management, hosting and infrastructure so that we could begin developing a high quality, scalable platform that gave the Attitude team full and easy control over content management for the future. We then set about designing and prototyping the platform and user testing it until it was perfect. A key and complex part of this phase was ensuring the platform could be accessed by those with physical, visual, auditory and intellectual impairments. A huge amount of time, research and focus went into this critical element. The final piece of the puzzle was to come up with a fresh, contemporary visual design: a look and feel that would further help Attitude to break new ground and the paradigms that exist around disability and disability-related content.
The Outcome
A first of its kind for disability-focussed content. The online experience created significant uplifts in visits, views and time spent on the site. Based on the success of the project, we continue to provide support, advice, maintenance and enhancements to ensure that Attitude remains a global source of inspiration to those living with disabilities.
increase in time spend on the website
Asher Finlayson
Head of Digital, Attitude
