The Signal - Issue No. 05

A note from Dane


Happy November, folks! I hope this finds you well and ready to tackle the last seven weeks of 2026. 

The family and I were lucky enough to visit Legoland Windsor a few weeks ago, and it was a real treat for kids and adults alike. I loved seeing the nostalgic 90s LEGO we grew up with (monkeys, pirate ships, knights and castles), plus the mini village models, rollercoasters, log flumes and refillable drinks with a questionable syrup-to-soda ratio. 

Which brings me neatly to my latest LEGO-themed video, I’m Bored. We used to tear LEGO apart and rebuild it into something new over and over again, but today it often sits on a shelf. The video explores how boredom can spark creativity. Give it a watch below and let me know if it strikes a chord. 

We’ve been loving making these mini videos and our podcasts, and we’ve been fortunate to help a number of clients in this medium too. If you’re curious about podcasts or video content for your brand or business, we’d love to help. First, is it even right for you? If it is, what will you talk about, and who do you want to see it? I’m super passionate about this, and if it’s something you’d like to explore, I’d be happy to have a chat, no strings attached. 

Have a great November. 

Dane Tatana

CEO



In this video I look at what’s changed: LEGO’s record growth, the rise of adult display sets, and how phones, social media and AI mean we never have to be bored any more. Then I get into why that’s a problem, because research suggests boredom is where creative ideas come from. Plus, three practical tools for teams and leaders who want to spend less time in “doing mode” and more time thinking. 

Watch Here →



01 - Awards

We’re super pumped to announce we won the highest honour at the Good Design Awards for ‘Best in Discipline’ in the digital category for our work with Te Matapihi ki te Ao Nui along with x2 Good Design Awards for Air New Zealand at the Australia Good Design Awards. We also bagged a Silver for Air New Zealand and Silver and Bronze for Te Matapihi ki te Ao Nui at the Best Design Awards. 




02 - From the Deck

Congratulations to our Design Director, Ryan Campbell, who has just been PDINZ accredited. It’s a formal, peer-reviewed validation of a designer’s professional excellence, competency and standing in the industry.

To achieve accreditation, an individual must be an active member with at least five years of full-time design practice and must pass a review by a panel of industry peers. It serves as a benchmark for high professional standards across graphic, spatial, product and digital design. We're really proud of Ryan, you can check out his profile here. 



03 - Worth Reading This Month

Build It Once - an article by Ryan Campbell

Be rude not to include an article by our newly crowned PDINZ colleague. In it, Ryan explains why so many digital products fall behind: it’s rarely the build, it’s what happens (or doesn’t) in the five years after launch. 

Read More →


04 - We're Excited For…

Cunk on Cinema

The first season is out on Thursday! Philomena Cunk (Diane Morgan) will be asking experts all of the hard-hitting questions about the history of cinema, from the invention of the camera, to the New Wave filmmakers of the 60s, right up to the entrance of CGI and what the future of AI holds. Cunk will attempt to demystify it all while sitting in lumpy seats with stale popcorn, asking herself where did cinema come from? And why? What does it want? And why can’t it tell us? 

Check it out here →


05 - Until Next Month

See you in December, 44 days til Christmas! You've got this!

Dane

Dane Tatana

CEO

Dane is the CEO and co-owner of Journey, with global responsibility across the Auckland and London studios. With over twenty years as a customer experience strategist, he has led transformation and CX programmes for enterprise clients across Europe, the Middle East, North America and Australasia, in sectors ranging from aviation and financial services to healthcare and life sciences. He remains directly involved in the strategy and delivery of Journey's most complex engagements.

[AKL]

Nº 1 Boundary Road



Hobsonville Point

Auckland 0618

[LDN]

Nº 207 Old Street



London



EC1V 9NR

Brave Navigators for Bold Journeys.

[AKL]

Nº 1 Boundary Road



Hobsonville Point

Auckland 0618

[LDN]

Nº 207 Old Street



London



EC1V 9NR

Brave Navigators for Bold Journeys.

[AKL]

Nº 1 Boundary Road



Hobsonville Point

Auckland 0618

[LDN]

Nº 207 Old Street



London



EC1V 9NR

Brave Navigators for Bold Journeys.