Yale 2019

Launching Yale’s new digital lock.

Client

  • Assa Abloy

Services

  • Social Media Campaign
  • Content Creation
  • Website Design & Build

Industry

  • Construction

Connecting with consumers through story telling for the launch of their latest connected lock.

The Challenge :

Creating a micro-site that communicates the digital lock’s features and benefits and drives sales.

Yale

Best Award Nomination

Ace pace mobile screenshot
Ace pace mobile screenshot

The outcome

Journey created a brand and product platform that engages the consumer and positions their digital lock as a premium product while capturing leads and driving sales.

outcome
3

Weeks design & build

1

Best Awards Nomination

5

Social Media Influencers

Yale

Yale

Yale is one of the oldest international brands in the world and probably the best-known name in the locking industry. In the early 20th century, the company expanded worldwide and employs more than 12,000 people.

As the Internet of Things (IoT) continues to expand an smart homes increase in popularity, Yale wanted to demonstrate the premium quality of their digital lock and and tell compelling stories from social influences that would resonate with their target audience.

Delivery

Journey designed a customer experience for the digital lock that steps the visitor through it’s various features and communicates the brand story of ‘freedom unlocked’. We simplified the whole experience and focused purely on what the features enabled, not just what they did. The result is a premium micro-site that elevates the product from a door lock, to a freedom-enabler.

Yale
yale
yale

Services.

Social Media Content
Campaign Management
UX Design
Micro-site
Blog
Learn more about us

Technologies.

Developing for IOS 12
Social
Micro-site
IOS Patform
Developing for IOS 12

In-Flight

SIX60